Journaling Your Way Inside Your Prospects’ Heads

I love this idea from Rich Schefren If you never stop and think about that, if you never dig deep into your own psyche to figure that out, then you never get to the nitty-gritty of what drives you to buy things. And if you can’t figure out YOU – someone you should know better than anyone – you’re going to have a helluva time figuring out what’s going on inside your prospects’ minds. That’s where keeping a journal comes in real handy.